I've been inspired by nature and the beauty of autumn this year, and I feel autumnal colours seem to be knocking at my door at every turn.

Most recently, trend forecasting and analytics company WGSN and Colouro colour system announced their Global Colour Forecast for A/W 24/25. This forecast aligns with influences driving consumers, including well-being, creativity, the environment and technology. All intersections of influence that Potent Sapiens by Design specialises in.

All five of their key colours in the global forecast resonate, but none more so than Intense Rust. This deeply rich and warm shade balances luxury with a raw, earthy edge that perfectly compliments natural wood and industrial metallics.

The trend forecast goes on to say

"Intense Rust is inspired by consumers increasingly valuing sustainability over newness, which includes resale culture and products with long-term appeal. This colour communicates authenticity and quiet luxury and promotes the return of classic design."

WGSN and Colouro Global Colour Forecast A/W 24/25

To say I'm a fan is an understatement! It was an itch I had to scratch, so I've pulled together an autumnal lounge scheme inspired by the above.



  1. Craig & Rose Artisan Rust Effect Paint (& activator to achieve an individual rust effect finish)
  2. COAT Dark grey blue in flat matt


  1. Harlow 3-seat sofa in brick red velvet
  2. Harita hammered metal antique brass table
  3. Nordal round leather pouffe

Soft furnishings

  1. Nadia yellow rug
  2. Autunno olive green velvet cushion with fringe
  3. Grasses print cushion


  1. Colt floor lamp
  2. Creative-Cables PDM Bell M LED pendant


  1. Kadassa standing planters
  2. Set of 6 flora photogram framed prints
  3. Fald vase in olive green
  4. Zayl vase in olive